Alter Behavioral Health
A 48 bed mental health treatment center with locations in Orange County and San Diego CA. We rebranded and rebuilt their website, marketing infrastructure, & digital presence, establishing a high-performing admissions pipeline.
Our Services:
Client Case Study
Specialization:
Mental Health Treatment
Levels of Care:
Crisis Unit, Residential, IOP
Capacity:
48 Beds
Employees:
78
Age:
10 Years
Our Results
Total Admits Delivered
Cost-per-admit
Increase in Leads
Organic Traffic
Campaign Summary
When Alter Behavioral Health came to Digital Admits, their online performance had collapsed. Multiple unconnected websites underperformed, and after a recent rebuild of their main site, they had lost all organic traffic. Calls stopped entirely, and no inbound opportunities came from digital marketing. Their systems were fragmented. The website, call tracking, and Salesforce were not connected, preventing any attribution or informed decision-making. They lacked a cohesive SEO strategy and had abandoned paid ads entirely.
We rebuilt their marketing ecosystem from the ground up. This included a full website redesign optimized for conversion, a comprehensive SEO program targeting both national mental health topics and local facility searches, a reintroduction of paid ads with cost controls and performance tracking, and a complete attribution overhaul integrating all systems. These efforts restored their visibility, drove a 432% increase in organic traffic, reduced cost-per-admit to $1,438, and generated 213 admissions.
Challenges
- Multiple disconnected websites with no unified strategy, causing fragmented branding and user experience.
- Main site rebuild caused total loss of organic traffic, eliminating all inbound marketing opportunities.
- Calls and webform submissions stopped, creating an immediate admissions shortfall.
- No marketing attribution, as the website, call tracking, and Salesforce systems were not connected.
- No active SEO strategy and complete abandonment of paid advertising campaigns.
Key Opportunities
- Leverage the strong brand identity to create a consistent, high-converting digital presence.
- Redesign and optimize the website for speed, usability, and conversion rate improvements.
- Develop high-quality, clinically accurate content to educate and attract the right people who are suffering and searching for care.
- Implement a dual-focus SEO strategy covering both local facility placements and national mental health topics.
- Reintroduce PPC campaigns to quickly generate admits while organic rankings recovered.
- Build a connected attribution system linking the website, call tracking, Salesforce, and EMR for complete marketing visibility.
Tyler and his team at Digital Admits did an extraordinary job rebuilding our entire website and online presence. Everything was done very professionally with a custom approach. They worked directly with our clinical team to extract the magic from our program. The new website resulted in significant increases to traffic, calls, webforms, and plenty of admissions to stay at full census.
- Michael Castanon
Alter Behavioral Health
Strategic Solutions
Rebuilt the marketing foundation with a custom website, local and national SEO strategy, geo-targeted PPC campaigns, and fully integrated attribution systems, multiplying traffic and delivering consistent admissions.
Website Design & Development
We created a fully custom 48-page website design, integrating brand colors, fonts, logos, and iconography into a unified visual identity. Specialized layouts were developed for facilities, clinical team members, levels of care, treatment modalities, and mental health conditions.
Collaborating closely with the clinical team, we translated their care philosophy and treatment approach into compelling, user-friendly content. The new site achieved dramatic gains in SEO performance and conversions, increasing calls, insurance form submissions, and live chat engagement by over 800%.
Key Metrics:
Custom Layouts:
48 pages
Facilities:
7 locations
Time on Site:
29 sec → 414 seconds
Core Web Vitals:
~ 94%
Conversion Rate
+ 802%
Local & National SEO
Our SEO strategy addressed both national mental health topics and hyper-local facility search demand. We built optimized landing pages for mental health conditions, treatment modalities, and each facility location. Facility pages featured custom galleries, program details, amenities, and team profiles.
Schema markup and structured data were implemented across the site which improved AI answer inclusion and enhanced search results. This structured approach delivered rapid gains in search ranking positions and long-term stability in a competitive niche.
Key Metrics:
Organic Traffic:
+ 432%
AI Answers:
68 inclusions
SERP Features:
326 keywords
SEO VOBs:
497
SEO Admits:
131
PPC (Paid Ads)
We launched custom-built landing pages optimized for targeted keyword campaigns focused on high-conversion intent. Separating specific long-tail keyword sets with ad groups like “residential mental health treatment for anxiety” allow us to scale performance for specific care.
Campaigns were restructured with geographic targeting, controlled spend, focused ad groups, creative assets, and strict negative keyword lists to remove waste. Location extensions and radius targeting was implemented for each facility, generating qualified leads that quickly filled bed capacity.
Key Metrics:
Ad Spend:
$35,000
Campaigns:
12
PPC Leads:
532
PPC VOBs:
302
PPC Admits:
77
Attribution System
Our team rebuilt the entire attribution infrastructure from the ground up to establish complete visibility into marketing performance. Every lead source and user interaction was mapped from the first website visit to a confirmed admission. Platforms including WordPress, Call Tracking Metrics, Salesforce, Gravity Forms, Live Chat, Google Analytics, GA4, Crazy Egg, Hotjar and others were fully integrated into one connected system. Data from Call Tracking Metrics flowed directly into Salesforce, linking calls and form submissions to ad campaigns and ensuring each record contained complete attribution details.
The Salesforce opportunity journey was redesigned to clearly define every stage from lead creation through to a won opportunity. Admissions data from the KIPU EMR system was connected back into marketing reports, closing the loop for performance analysis. With this universal attribution framework in place, leadership gained real time insight into campaign effectiveness, eliminated the need for manual data entry, and gained reliable metrics to guide future strategy.
Key Metrics:
Platform Integrations:
10
Custom Dashboards:
11
Opportunity Accuracy:
99%
Automated Reports:
Daily & Weekly
Manual Spreadsheet:
Eliminated
Decision Making Cycle:
63% Faster
Attribution Errors:
218% Decreased
Admits Contribution:
41 (est)
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From Our Team
Seeing their rankings move into the top spots was one of the most satisfying campaigns we’ve managed.
- Jess, SEO Manager
Fixing years of technical issues unlocked huge SEO gains for Lighthouse.
- Aljun, Technical SEO Manager
Our content strategy resonated perfectly with their audience, driving quality leads.
- Jel, Director of Content
Rebuilding the websites was a huge project that was critical to the client’s success. We are still coding!
- Alphy, Senior Web Developer
We published hundreds of pages and built a backlink profile that pushed them ahead of their competitors.
- Earl, SEO Specialist
Dialing in the campaigns to cut CPA by more than half was a major win.
- Arc, Paid Ads Manager
Lighthouse is one of our longest-running and most rewarding client relationships.
- Lea, Business Manager
The redesign gave their site a modern feel and much better usability.
- Mark, Front-end Design