Zoe Recovery
A 28 bed detox, residential, and outpatient facility in Lake Forest CA. Our SEO and PPC services drive measurable increases in digital admissions.
Our Services:
Client Case Study
Specialization:
Addiction & Mental Health
Levels of Care:
Detox, Residential, Outpatient
Capacity:
28 Beds
Employees:
47
Age:
7+ Years
Our Results
Total Admits Delivered
Increase in VOBs
Increase Organic Traffic
Decrease Cost/Admit
Campaign Summary
Before working with Digital Admits, Zoe Recovery’s digital marketing was underperforming in both SEO and PPC. Organic rankings generated less than one admit per month, with low visibility on both maps and branded searches. Paid campaigns suffered from extreme inefficiencies, producing only one to two admits monthly while some months saw cost per admit exceed $18,000.
Our team assumed management of their website, SEO, and paid advertising strategy. We rebuilt service landing pages with medically verified content, rich media, and CRO enhancements. We implemented aggressive content publishing, niche-specific link acquisition, and a targeted local SEO strategy.
PPC campaigns were completely restructured with new landing pages, refined targeting, and budget reallocation to higher-performing segments. The results included a 993% increase in organic traffic, 342% improvement in lead-to-opportunity conversion rates, and monthly admits growing from three to ten.
Challenges
- Organic rankings were insufficient to generate meaningful call volume or program interest.
- Less than one organic admit per month, limiting growth potential from inbound digital sources.
- PPC costs exceeding $18,000 per admit in some months created unsustainable ROI.
- Low brand visibility in local maps and poor keyword performance for target services.
- Disconnected tracking made it difficult to measure the real impact of marketing spend.
Key Opportunities
- Expand organic reach by creating authoritative, medically verified content that ranks for high-intent keywords.
- Execute a high-quality link building campaign to improve authority and search rankings.
- Reduce PPC cost per admit by eliminating wasted spend and reallocating budget to best-performing campaigns.
- Optimize local SEO to capture map-based searches from high-converting nearby audiences.
- Implement advanced attribution tracking to connect every lead to its marketing source.
Working with Digital Admits has been a game changer for us. Our monthly digital admissions have grown from 3 to 10, more than 300% increase since we started. Tyler and his team know exactly what they’re doing and they truly care about our success. I trust them completely and would recommend them to anyone serious about growing their program.
- Robbie LaMattina
Zoe Recovery
Strategic Solutions
A targeted SEO overhaul, high-efficiency PPC restructuring, and integrated attribution tracking transformed Zoe Recovery’s digital performance and reduced acquisition costs while driving consistent monthly admits.
Organic Search (SEO)
We rebuilt Zoe Recovery’s SEO foundation to generate sustained organic traffic and qualified admissions. Our team redesigned 43 service landing pages with medically verified content, incorporated rich media including video, and applied custom design elements for improved engagement. We published 87 blog posts targeting both primary treatment topics and semantic variations, supported by niche-relevant backlink acquisition from high Domain Authority sites.
Our dedicated local SEO strategy targeted rolling sets of high-intent keywords each month, with competitor strategy analysis guiding optimizations. Google Business Profile management, citation campaigns, and locally optimized content contributed to a 993 percent increase in organic traffic and a significant jump in organic admits.
Key Metrics:
Content Refreshes:
43 pages
Blog Posts:
87 published
Organic Traffic:
+ 993% increase
Organic Calls:
+ 382% increase
Organic Admits:
79
Paid Advertising (PPC)
Our team restructured all paid campaigns to improve efficiency, reduce acquisition costs, and increase conversion rates. This involved creating new landing pages tailored to specific substances, levels of care, locations, and insurance policies. Our copywriters developed many variations of ad copy, ad extensions, and ad assets, relentlessly testing them to find the best performing ones.
We continuously refined keyword lists, used negative keywords to eliminate waste, and expanded geographic targeting. Underperforming campaigns were paused and budgets were reallocated to the highest performing campaigns, reducing wasted ad spend and increasing performance on good campaigns.
Key Metrics:
Monthly Ad Spend
$50,000
Campaigns Managed:
6
PPC Leads:
471
PPC VOBs:
213
PPC Admits:
62
Website Design & CRO
We enhanced Zoe Recovery’s website to improve user experience and conversion rates across all traffic channels. Service and landing pages were built with CRO best practices, mobile responsiveness, and optimized load speeds. Design elements were aligned with their brand identity while ensuring clear calls to action for prospective patients.
Key Metrics:
Custom LP’s
12 (PPC, SEO, Local)
Time on Site:
+ 345%
Core Web Vitals:
~ 94%
Conversion Rate:
+ 243%
Lead Tracking
Our data team implemented an integrated attribution system combining Salesforce CRM and Call Tracking Metrics to track leads from first contact to admit. A custom reporting dashboard provided clear visibility into the performance of both SEO and PPC channels.
Key Metrics:
CRM Integrations:
3
Custom Dashboards:
2
Lead Source Accuracy:
86%
Automated Reports:
Daily
Decision Making Cycle:
+88%
Get a FREE Growth Plan Guaranteed to Skyrocket Your Program Admissions
Our team will provide an actionable plan to increase digital admits for your program with guaranteed steps to:
- Increase qualified traffic through Search, Ads, & AI engines.
- Convert more visitors into leads, VOBs, and admits.
- Scale to full census at a sustainable cost.
Our approach is 100% guaranteed to increase admissions.
Implement yourself or consider our help.
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From Our Team
Seeing their rankings move into the top spots was one of the most satisfying campaigns we’ve managed.
- Jess, SEO Manager
Fixing years of technical issues unlocked huge SEO gains for Lighthouse.
- Aljun, Technical SEO Manager
Our content strategy resonated perfectly with their audience, driving quality leads.
- Jel, Director of Content
Rebuilding the websites was a huge project that was critical to the client’s success. We are still coding!
- Alphy, Senior Web Developer
We published hundreds of pages and built a backlink profile that pushed them ahead of their competitors.
- Earl, SEO Specialist
Dialing in the campaigns to cut CPA by more than half was a major win.
- Arc, Paid Ads Manager
Lighthouse is one of our longest-running and most rewarding client relationships.
- Lea, Business Manager
The redesign gave their site a modern feel and much better usability.
- Mark, Front-end Design